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http://hdl.handle.net/1893/32518| Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Understanding the broader impacts of alcohol marketing: Time for a research agenda which includes adults |
| Author(s): | Moodie, Crawford Critchlow, Nathan |
| Contact Email: | nathan.critchlow@stir.ac.uk |
| Keywords: | alcohol marketing alcohol promotion alcohol advertising alcohol regulation alcohol control policy marketing regulation advertising regulation advertising policy adults |
| Issue Date: | Sep-2021 |
| Date Deposited: | 9-Apr-2021 |
| Citation: | Moodie C & Critchlow N (2021) Understanding the broader impacts of alcohol marketing: Time for a research agenda which includes adults. Alcohol and Alcoholism, 56 (5), pp. 614-616. https://doi.org/10.1093/alcalc/agab028 |
| Abstract: | Most research on alcohol marketing involves young people. Consequently, gaps remain in our understanding of how alcohol marketing reaches, engages and influences adults, who are the legitimate and primary targets for marketing communications. Responding to these lacunae in knowledge is necessary to help inform and evaluate population-level controls on alcohol marketing. |
| DOI Link: | 10.1093/alcalc/agab028 |
| Rights: | © The Author(s) 2021. Medical Council on Alcohol and Oxford University Press. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited. |
| Licence URL(s): | http://creativecommons.org/licenses/by/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| agab028.pdf | Fulltext - Published Version | 109.33 kB | Adobe PDF | View/Open |
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