Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/3114
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: The effect of ambient scent on consumers' perception, emotions, and behaviour: A critical review
Authors: Teller, Christoph
Dennis, Charles
Contact Email: christoph.teller@stir.ac.uk
Keywords: Ambient scent
Atmosphere
Shopping Mall
Experiment
Consumer Behaviour
Issue Date: Feb-2012
Publisher: Taylor & Francis (Routledge) / Westburn Publishers Ltd.
Citation: Teller C & Dennis C (2012) The effect of ambient scent on consumers' perception, emotions, and behaviour: A critical review, Journal of Marketing Management, 28 (1-2), pp. 14-36.
Abstract: The effect of olfactory stimuli on consumer behaviour has received little attention in marketing and retailing literature compared to other atmospheric cues. Researchers report ambiguous findings and shortcomings of measurement approaches. Based on a critical literature review, a field experiment in a regional shopping mall investigates the effectiveness of ambient scent. Before-and-after surveys of randomly-selected shoppers in experimental and control groups were conducted and different experimental designs simulated. Those designs not controlling either extraneous variables or attitudinal differences between control and experimental group reveal a positive effect on factors operationalising mall perception and consumers’ emotions. The design controlling both sources of bias indicates no impact of ambient scent on the dependent variables. None of the behavioural variables were affected in any case. This paper questions prior findings on the effectiveness of ambient scent in a shopping mall environment and calls for more rigour in investigating the effectiveness of atmospheric stimuli in general.
Type: Journal Article
URI: http://hdl.handle.net/1893/3114
DOI Link: http://dx.doi.org/10.1080/0267257X.2011.560719
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Published in Journal of Marketing Management by Taylor & Francis (Routledge) / Westburn Publishers Ltd.; This is an electronic version of an article published in Journal of Marketing Management, Vol. 28, No. 1-2, pp. 14-36. DOI: 10.1080/0267257X.2011.560719.
Affiliation: Marketing and Retail Division
Lincoln University

Files in This Item:
File Description SizeFormat 
JMM_CtCd_2011.pdf311.09 kBAdobe PDFView/Open


This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.