Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/3016
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Gender Differences of Shoppers in the Marketing and Management of Retail Agglomerations
Authors: Teller, Christoph
Thomson, Jennifer
Contact Email: christoph.teller@stir.ac.uk
Keywords: Retail agglomeration
marketing management
Gender
Consumer behaviour
Issue Date: May-2012
Publisher: Taylor & Francis (Routledge)
Citation: Teller C & Thomson J (2012) Gender Differences of Shoppers in the Marketing and Management of Retail Agglomerations, Service Industries Journal, 32 (6), pp. 961-980.
Abstract: This paper aims to: 1) identify gender differences in perception and evaluation of retail agglomerations and 2) discuss the implications of these differences for marketing and management. Based on a conceptual model we surveyed 2,151 agglomeration shoppers using interviewer-administered questionnaires. Structural equation modelling revealed that: accessibility, parking and infrastructure are perceived differently between gender groups. The attractiveness in terms of satisfaction, retention proneness and patronage intention were also evaluated distinctively. Nevertheless, when examining the impact of the perceived attributes on the agglomeration attractiveness there was no difference. In both settings the retail tenant mix and the atmosphere are the main antecedents of attractiveness. Finally, an importance performance analysis offers managers a method for prioritising their marketing efforts considering gender differences.
Type: Journal Article
URI: http://hdl.handle.net/1893/3016
URL: http://www.tandf.co.uk/journals/fsij
DOI Link: http://dx.doi.org/10.1080/02642069.2011.559725
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.; Published in Service Industries Journal by Taylor & Francis (Routledge).; This is an electronic version of an article to be published in Service Industries Journal, Volume 32, Issue 6, pp. 961-980. Service Industries Journal is available online at: http://www.tandfonline.com/openurl?genre=article&issn=0264-2069&volume=32&issue=6&spage=961
Affiliation: Marketing and Retail Division
Management Work and Organisation

Files in This Item:
File Description SizeFormat 
SIJ_CtJt_2011.pdf306.65 kBAdobe PDFView/Open


This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.