|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Gender Differences of Shoppers in the Marketing and Management of Retail Agglomerations|
|Citation:||Teller C & Thomson J (2012) Gender Differences of Shoppers in the Marketing and Management of Retail Agglomerations, Service Industries Journal, 32 (6), pp. 961-980.|
|Abstract:||This paper aims to: 1) identify gender differences in perception and evaluation of retail agglomerations and 2) discuss the implications of these differences for marketing and management. Based on a conceptual model we surveyed 2,151 agglomeration shoppers using interviewer-administered questionnaires. Structural equation modelling revealed that: accessibility, parking and infrastructure are perceived differently between gender groups. The attractiveness in terms of satisfaction, retention proneness and patronage intention were also evaluated distinctively. Nevertheless, when examining the impact of the perceived attributes on the agglomeration attractiveness there was no difference. In both settings the retail tenant mix and the atmosphere are the main antecedents of attractiveness. Finally, an importance performance analysis offers managers a method for prioritising their marketing efforts considering gender differences.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.; Published in Service Industries Journal by Taylor & Francis (Routledge).; This is an electronic version of an article to be published in Service Industries Journal, Volume 32, Issue 6, pp. 961-980. Service Industries Journal is available online at: http://www.tandfonline.com/openurl?genre=article&issn=0264-2069&volume=32&issue=6&spage=961|
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