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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Value-adding partnerships and co-opetition models in the grocery industry
Authors: Kotzab, Herbert
Teller, Christoph
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Keywords: Supply Chain Partnering
Efficient Consumer Response
Issue Date: 2003
Publisher: Emerald
Citation: Kotzab H & Teller C (2003) Value-adding partnerships and co-opetition models in the grocery industry, International Journal of Physical Distribution and Logistics Management, 33 (3), pp. 268-281.
Abstract: Leading representatives of the European grocery industry formed the European Efficient Consumer Response (ECR-)Initiative in 1995. The goal of this strategic alliance is set to reengineer the way business is done in the industry by implementing cooperative strategies between retailer and manufacturer in order to fulfill consumer wishes better, faster and at less cost. ECR appears thereby in many facets, from a ‘simple’ dyadic value-adding partnership to a sophisticated form of co-opetition, where Supply Chain members have both relationship types – competition and cooperation – at the same time. Our paper discusses these issues first on theoretical bases and then presents empirical results of a comprehensive analysis within a selected European ECR-initiative showing the success factors of managing ECR-partnership relations.
Type: Journal Article
DOI Link:
Rights: Published in International Journal of Physical Distribution and Logistics Management by Emerald.
Notes: Herbert Kotzab, Christoph Teller, (2003) "Value-adding partnerships and co-opetition models in the grocery industry", International Journal of Physical Distribution & Logistics Management, Vol. 33 Iss: 3, pp.268 - 281
Affiliation: Copenhagen Business School
Marketing and Retail Division

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