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Title: The GSI Databar and Its Future Application - Results from a Delphi Study
Authors: Kotzab, Herbert
Teller, Christoph
Girz, Heidrun R
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Editors: Schnedlitz, Peter
Morschett, Dirk
Rudolph, Thomas
Schramm-Klein, Hanna
Swoboda, Bernhard
Citation: Kotzab H, Teller C & Girz HR (2009) The GSI Databar and Its Future Application - Results from a Delphi Study. In: Schnedlitz Peter, Morschett Dirk, Rudolph Thomas, Schramm-Klein Hanna, Swoboda Bernhard (ed.). European Retail Research. European Retail Research, Volume 23, Issue II, Wiesbaden: Springer (Gabler Verlag), pp. 77-88.
Keywords: Barcodes
Delphi method
fresh products
point-of-sale systems
Issue Date: 2009
Publisher: Springer (Gabler Verlag)
Series/Report no.: European Retail Research, Volume 23, Issue II
Abstract: The evolution of barcode systems will enter a new stage in 2010. The GS1 DataBar will complement and consequently replace the existing EAN/UPC standards. This paper elaborates on the main conceptual differences between these two barcode generations and discusses evolving potentials of the GS1 DataBar. Based on that, results from a Delphi study are presented comprising the notions of 15 experts who represent different partners of grocery supply chains. The results from two Delphi rounds show that the respondents see an extraordinary importance of this new barcode generation for the collaboration between supply chain partners. This standard is also seen to facilitate instore-logistics processes with respect to bulk fresh food products.
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.
Type: Part of book or chapter of book
Affiliation: Copenhagen Business School
Marketing and Retail Division
GSI Austria GmbH

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