Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/26491
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Introduction of standardised tobacco packaging during a 12-month transition period: Findings from small retailers in the United Kingdom
Authors: Critchlow, Nathan
Stead, Martine
Moodie, Crawford
Eadie, Douglas
MacKintosh, Anne Marie
Contact Email: nathan.critchlow@stir.ac.uk
Keywords: tobacco packaging
small retailers
standardised packaging
plain packaging
policy
retailers
cigarettes
tobacco
Citation: Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2018) Introduction of standardised tobacco packaging during a 12-month transition period: Findings from small retailers in the United Kingdom, Nicotine and Tobacco Research.
Abstract: Introduction: Factory-made cigarettes (FMC) and roll-your-own (RYO) tobacco have had to be produced in standardised packaging since 20th May 2016 in the United Kingdom, with a minimum pack size of 20 sticks for FMC and 30 grams for RYO. Manufacturers and retailers were given a 12-month transition period.  Methods: An observational study was conducted using monthly Electronic Point of Sale data from 500 small retailers in England, Scotland, and Wales, between May 2016 and May 2017. The 20 top selling tobacco products (15 FMC, 5 RYO) were monitored to observe when standardised packs were first introduced, the proportion of retailers selling each fully branded and standardised product, and the average number of monitored fully branded and standardised products sold by each retailer. The number of unique tobacco-related product codes sold by each retailer was also recorded each month.  Results: Eighteen of the fully branded products continued to be sold throughout the transition period and no standardised variants were sold in the first five months. It was not until month eleven that the average number of standardised products sold by retailers exceeded the fully branded products. The average number of unique tobacco-related product codes sold by each retailer decreased by a third over the transition period.  Conclusions: Tobacco companies used the transition period to delay the removal of fully branded products and gradually introduce standardised variants. This staggered introduction may have mitigated some of the immediate intended effects of the legislation by desensitising consumers to new pack designs.
DOI Link: http://dx.doi.org/10.1093/ntr/nty006
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is a pre-copyedited, author-produced PDF of an article accepted for publication in Nicotine and Tobacco Research following peer review. The version of record will be available online at: https://doi.org/10.1093/ntr/nty006

Files in This Item:
File Description SizeFormat 
Transition from branded to standard products (Revised - 15 12 17).pdf592.35 kBAdobe PDFUnder Embargo until 1/3/2019     Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.



This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.