Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/26405
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response
Authors: Londoño-Roldan, Juan Carlos
Elms, Jonathan
Davies, Keri
Contact Email: b.k.davies@stir.ac.uk
Keywords: retailer
brand equity
commentary
Issue Date: 1-Jul-2017
Citation: Londoño-Roldan JC, Elms J & Davies K (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. [Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81] Journal of Retailing and Consumer Services, 37, pp. 31-32.
DOI Link: http://dx.doi.org/10.1016/j.jretconser.2017.02.013
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted manuscript of: Davies K, Londoño-Roldan JC & Elms J (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. [Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81] Journal of Retailing and Consumer Services, 37, pp. 31-32. DOI: 10.1016/j.jretconser.2017.02.013 © 2017, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/

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