Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/25901
Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Estimating the Irish public's willingness to pay for more sustainable salmon produced by integrated multi-trophic aquaculture
Authors: van, Osch Suzanne
Hynes, Stephen
O'Higgins, Tim
Hanley, Nick
Campbell, Danny
Freeman, Shirra
Contact Email: danny.campbell@stir.ac.uk
Keywords: Sustainable aquaculture
Choice experiments
Ecolabels
IMTA
Willingness to pay
Issue Date: Oct-2017
Citation: van Osch S, Hynes S, O'Higgins T, Hanley N, Campbell D & Freeman S (2017) Estimating the Irish public's willingness to pay for more sustainable salmon produced by integrated multi-trophic aquaculture, Marine Policy, 84, pp. 220-227.
Abstract: Integrated Multi-Trophic Aquaculture (IMTA) has been put forward as a potential sustainable alternative to single fin fish species aquaculture. In IMTA, several species are combined in the production process. Integrating species has a conceivable dual advantage; the environmental impact can be lowered through nutrient cycling and from an economic perspective there is potential for increased efficiency, product diversification and a higher willingness to pay for more environmentally friendly produced salmon. This paper presents the results from a choice experiment which examines whether the Irish public is willing to pay a premium for “sustainably produced” farmed salmon from an IMTA process. Uniquely, an ecolabel was used in the design, based on familiar energy rating labels, to communicate the environmental pressure of fish farming to respondents. The experiment demonstrates that the Irish public has a willingness to pay a price premium for sustainability in salmon farming and for locally produced salmon.
DOI Link: http://dx.doi.org/10.1016/j.marpol.2017.07.005
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: van Osch S, Hynes S, O'Higgins T, Hanley N, Campbell D & Freeman S (2017) Estimating the Irish public's willingness to pay for more sustainable salmon produced by integrated multi-trophic aquaculture, Marine Policy, 84, pp. 220-227. DOI: 10.1016/j.marpol.2017.07.005 © 2017, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/

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