Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/25566
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dc.contributor.authorAnselmsson, Johanen_UK
dc.contributor.authorBurt, Stevenen_UK
dc.contributor.authorTunca, Buraken_UK
dc.date.accessioned2017-12-13T23:46:21Z-
dc.date.available2017-12-13T23:46:21Z-
dc.date.issued2017-09en_UK
dc.identifier.urihttp://hdl.handle.net/1893/25566-
dc.description.abstractRetailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative structures commonly used in the more general brand equity literature; and finally by creating a short and parsimonious scale for assessing retailer brandequity in different contexts. Three alternative models are compared and tested on six brands in both convenience and shopping goods categories, ranging from discount to middle range price levels. The outcome is an operational framework supporting the main building blocks of the conceptual brand resonance model presented in Keller (2001) with seven dimensions structured in a four-step sequence as awareness → pricing policy, customer service, product quality, physical store → retailer trust → retailer loyalty, thereby describing retailer brand equity as a four-step process. The extended, although parsimonious, 17-item retailer equity scale can be used by academics as well as practitioners to examine the underlying values of retailer brands and has the potential to incorporate additional dimensions and attributes to investigate specific retail contexts without creating lengthy questionnaires.en_UK
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.relationAnselmsson J, Burt S & Tunca B (2017) An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity. Journal of Retailing and Consumer Services, 38, pp. 194-203. https://doi.org/10.1016/j.jretconser.2017.06.007en_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Anselmsson J, Burt S & Tunca B (2017) An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity, Journal of Retailing and Consumer Services, 38, pp. 194-203. DOI: 10.1016/j.jretconser.2017.06.007 © 2017, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_UK
dc.subjectRetailer imageen_UK
dc.subjectStore imageen_UK
dc.subjectBrand equityen_UK
dc.subjectRetailer equityen_UK
dc.subjectRetailer trusten_UK
dc.titleAn integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equityen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2018-12-21en_UK
dc.rights.embargoreason[Integrated Retail Image Brand Equity Framework (with authors).pdf] Publisher requires embargo of 18 months after formal publication.en_UK
dc.identifier.doi10.1016/j.jretconser.2017.06.007en_UK
dc.citation.jtitleJournal of Retailing and Consumer Servicesen_UK
dc.citation.issn0969-6989en_UK
dc.citation.volume38en_UK
dc.citation.spage194en_UK
dc.citation.epage203en_UK
dc.citation.publicationstatusPublisheden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.author.emails.l.burt@stir.ac.uken_UK
dc.citation.date20/06/2017en_UK
dc.contributor.affiliationLund Universityen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationUniversity of Agderen_UK
dc.identifier.isiWOS:000416094300020en_UK
dc.identifier.scopusid2-s2.0-85033399863en_UK
dc.identifier.wtid525143en_UK
dc.contributor.orcid0000-0001-6627-2330en_UK
dc.date.accepted2017-06-14en_UK
dcterms.dateAccepted2017-06-14en_UK
dc.date.filedepositdate2017-07-04en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorAnselmsson, Johan|en_UK
local.rioxx.authorBurt, Steven|0000-0001-6627-2330en_UK
local.rioxx.authorTunca, Burak|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2018-12-21en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2018-12-20en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc-nd/4.0/|2018-12-21|en_UK
local.rioxx.filenameIntegrated Retail Image Brand Equity Framework (with authors).pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0969-6989en_UK
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