Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/25198
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dc.contributor.authorHaghpanahan, Houraen_UK
dc.contributor.authorMackay, Daniel Fen_UK
dc.contributor.authorPell, Jill Pen_UK
dc.contributor.authorBell, Daviden_UK
dc.contributor.authorLangley, Tessaen_UK
dc.contributor.authorHaw, Sallyen_UK
dc.date.accessioned2017-07-06T00:22:49Z-
dc.date.available2017-07-06T00:22:49Z-
dc.date.issued2017-07en_UK
dc.identifier.urihttp://hdl.handle.net/1893/25198-
dc.description.abstractAims  To estimate (1) the immediate impact; (2) the cumulative impact; and (3) the duration of impact of Scottish tobacco control TV mass media campaigns (MMCs) on smoking cessation activity, as measured by calls to Smokeline and the volume of prescribed nicotine replacement therapy (NRT).  Design  Multivariate time–series analysis using secondary data on population level measures of exposure to TV MMCs broadcast and smoking cessation activity between 2003 and 2012.  Setting and participants  Population of Scotland.  Measurements  Adult television viewer ratings (TVRs) as a measure of exposure to Scottish mass media campaigns in the adult population; monthly calls to NHS Smokeline; and the monthly volume of prescribed NRT as measured by gross ingredient costs (GIC).  Findings  Tobacco control TVRs were associated with an increase in calls to Smokeline but not an increase in the volume of prescribed NRT. A 1 standard deviation (SD) increase of 194 tobacco control TVRs led to an immediate and significant increase of 385.9 [95% confidence interval (CI)=171.0, 600.7] calls to Smokeline (unadjusted model) within 1month. When adjusted for seasonality the impact was reduced, but the increase in calls remained significant (226.3 calls, 95% CI=37.3, 415.3). The cumulative impact on Smokeline calls remained significant for 6months after broadcast in the unadjusted model and 18months in the adjusted model. However, an increase in tobacco control TVRs of 194 failed to have a significant impact on the GIC of prescribed NRT in either the unadjusted (£1361.4, 95% CI=–£9138.0, £11860.9) or adjusted (£6297.1, 95% CI=–£2587.8, £15182.1) models.  Conclusions  Tobacco control television mass media campaigns broadcast in Scotland between 2003 and 2012 were effective in triggering calls to Smokeline, but did not increase significantly the use of prescribed nicotine replacement therapy by adult smokers. The impact on calls to Smokeline occurred immediately within 1month of broadcast and was sustained for at least 6months.en_UK
dc.language.isoenen_UK
dc.publisherWiley-Blackwellen_UK
dc.relationHaghpanahan H, Mackay DF, Pell JP, Bell D, Langley T & Haw S (2017) The Impact of TV Mass Media Campaigns on Calls to a National Quitline and the Use of Prescribed Nicotine Replacement Therapy: A Structural Vector Autoregression Analysis. Addiction, 112 (7), pp. 1229-1237. https://doi.org/10.1111/add.13793en_UK
dc.rights© 2017 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of Society for the Study of Addiction. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.subjectMass media campaignen_UK
dc.subjectmultivariate time–series analysisen_UK
dc.subjectNRTen_UK
dc.subjectsmoking cessationen_UK
dc.subjectstructural vector autoregressive modelen_UK
dc.subjecttobacco controlen_UK
dc.titleThe Impact of TV Mass Media Campaigns on Calls to a National Quitline and the Use of Prescribed Nicotine Replacement Therapy: A Structural Vector Autoregression Analysisen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1111/add.13793en_UK
dc.identifier.pmid28192615en_UK
dc.citation.jtitleAddictionen_UK
dc.citation.issn1360-0443en_UK
dc.citation.issn0965-2140en_UK
dc.citation.volume112en_UK
dc.citation.issue7en_UK
dc.citation.spage1229en_UK
dc.citation.epage1237en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderChief Scientist Officeen_UK
dc.citation.date16/03/2017en_UK
dc.contributor.affiliationHealth Sciences Stirlingen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationEconomicsen_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationHealth Sciences Stirlingen_UK
dc.identifier.isiWOS:000402914800017en_UK
dc.identifier.scopusid2-s2.0-85015284597en_UK
dc.identifier.wtid533013en_UK
dc.contributor.orcid0000-0001-7049-3451en_UK
dc.contributor.orcid0000-0002-4538-6328en_UK
dc.contributor.orcid0000-0001-7844-0362en_UK
dc.date.accepted2017-02-08en_UK
dcterms.dateAccepted2017-02-08en_UK
dc.date.filedepositdate2017-03-24en_UK
dc.relation.funderprojectEvaluation of the impact of tobacco control mass media campaigns on quitting behaviour, smoking prevalence and smoking-related health outcomes.en_UK
dc.relation.funderrefCZH/4/978en_UK
rioxxterms.apcpaiden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHaghpanahan, Houra|0000-0001-7049-3451en_UK
local.rioxx.authorMackay, Daniel F|en_UK
local.rioxx.authorPell, Jill P|en_UK
local.rioxx.authorBell, David|0000-0002-4538-6328en_UK
local.rioxx.authorLangley, Tessa|en_UK
local.rioxx.authorHaw, Sally|0000-0001-7844-0362en_UK
local.rioxx.projectCZH/4/978|Chief Scientist Office|http://dx.doi.org/10.13039/501100000589en_UK
local.rioxx.freetoreaddate2017-03-24en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc/4.0/|2017-03-24|en_UK
local.rioxx.filenameHaghpanahan_et_al-2017-Addiction.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0965-2140en_UK
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