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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: The Role of Creativity in Entrepreneurship
Authors: Fillis, Ian
Rentschler, Ruth
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Keywords: Creativity
critical thinking
Issue Date: Mar-2010
Publisher: World Scientific Publishing
Citation: Fillis I & Rentschler R (2010) The Role of Creativity in Entrepreneurship, Journal of Enterprising Culture, 18 (1), pp. 49-81.
Abstract: This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider business and social contexts. The analysis is synthesised into a number of themes, from consideration of its definition, its link with personality and cognitive style, creativity as a process and the use of biography in uncovering data on creative entrepreneurial behaviour. Other relevant areas of discussion include creativity’s link with motivation, actualisation and innovation, as well as the interrogation of entrepreneurial artists as owner/managers. These factors are embedded in a critical evaluation of how creativity contributes to successful entrepreneurship practice. Modelling, measuring and testing entrepreneurial creativity are also considered and the paper includes detailed consideration of several models of creativity in entrepreneurship. Recommendations for future theory and practice are also made.
Type: Journal Article
DOI Link:
Rights: Electronic version of an article published as Journal of Enterprising Culture, Volume 18, Issue 1, March 2010, pp. 49 - 81, DOI: 10.1142/S0218495810000501 © World Scientific Publishing Company.
Affiliation: Marketing and Retail Division
Deakin University

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