Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/25117
Appears in Collections:Law and Philosophy Journal Articles
Peer Review Status: Refereed
Title: Nudge Management: Wie Führungskräfte kluges Selbstmanagement anstoßen
Authors: Ebert, Philip
Schubert, Tilman
Freibichler, Wolfgang
Contact Email: p.a.ebert@stir.ac.uk
Keywords: Nudge management
organisational management
Issue Date: Apr-2017
Citation: Ebert P, Schubert T & Freibichler W (2017) Nudge Management: Wie Führungskräfte kluges Selbstmanagement anstoßen, Zeitschrift Fuehrung und Organisation, 86 (2), pp. 82-86.
Abstract: Self-management of so-called knowledge workers, such as engineers, scientists, social scientists as well as econ- omists, is a crucial aspect in securing enduring success of a company as well as an important aspect of personal de- velopment. Most workers have a good grasp of how they ought to self-manage, yet, only very rarely they manage to live up to this ideal. However, managers can draw on the results from behavioral economics and science to help their employees to improve their behaviour in subtle and often unconscious ways. Digital as well as physical nudg- es facilitate improvements in the individual’s self-man- agement. Leading technology companies such as Google have long adopted this kind of approach and applied it systematically; more recently some companies in the D-A-CH region – in particular medium-sized companies as well as some multinationals – have started applying in- sights from nudge-theory quite generally. One exciting area for this approach is to support employees in their self-management, which, in the digital era, can have far reaching consequences for the success of the company as a whole.
URL: https://www.zfo.de/suche-archiv/Document/details/3424_12/
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