Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/24967
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dc.contributor.authorHastings, Gerarden_UK
dc.date.accessioned2017-09-28T06:22:51Z-
dc.date.available2017-09-28T06:22:51Z-
dc.date.issued2017en_UK
dc.identifier.urihttp://hdl.handle.net/1893/24967-
dc.description.abstractPurpose: To explore the spiritual dimension of social marketing. Approach: Conceptual. Findings: The greatest problems humankind faces, from NCD epidemics to global warming, are self-inflicted. We are voluntarily drinking the sugar sweetened beverages and driving the SUVs which threaten our health and our planet. It need not be so. Historical experience and two millennia of thinking show we are capable of better. We all have within us the moral agency to make the right choice even when it is the difficult one; we just have to reconnect with it. Indeed, it is this capacity and desire "to follow after wisdom and virtue", to rebel against injustice and malignancy, that makes us human and cements our collective identity. In the last century this realisation was focused by the terrible events of World War II and resulted in the formation of the United Nations and the Universal Declaration of Human Rights. Originality/Value: This paper argues that these ideas of agency, morality and rights have fundamental implications for social marketing. We have to move beyond mere behaviour change and start thinking about people in the round - body, mind and spirit. Our job involves more than giving diets a healthy nudge or making the ecological option easy, fun and popular; we have to foster and encourage the innate human drive to think critically and act accordingly. We are not here to edit choice but to facilitate personal growth and social progress.en_UK
dc.language.isoenen_UK
dc.publisherEmeralden_UK
dc.relationHastings G (2017) Rebels with a cause: The spiritual dimension of social marketing. Journal of Social Marketing, 7 (2), pp. 223-232. https://doi.org/10.1108/JSOCM-02-2017-0010en_UK
dc.rightsPublisher policy allows this work to be made available in this repository. Published in Journal of Social Marketing by Emerald. The original publication is available at: https://doi.org/10.1108/JSOCM-02-2017-0010. This article is deposited under the Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0). Any reuse is allowed in accordance with the terms outlined by the licence (https://creativecommons.org/licenses/by-nc/4.0/). To reuse the AAM for commercial purposes, permission should be sought by contacting permissions@emeraldinsight.com.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.subjectSocial Marketingen_UK
dc.subjectSpiritualityen_UK
dc.subjectHealth Promotionen_UK
dc.subjectMarketingen_UK
dc.titleRebels with a cause: The spiritual dimension of social marketingen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1108/JSOCM-02-2017-0010en_UK
dc.citation.jtitleJournal of Social Marketingen_UK
dc.citation.issn2042-6763en_UK
dc.citation.volume7en_UK
dc.citation.issue2en_UK
dc.citation.spage223en_UK
dc.citation.epage232en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.citation.date10/04/2017en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000402939000008en_UK
dc.identifier.scopusid2-s2.0-85018722646en_UK
dc.identifier.wtid535895en_UK
dc.date.accepted2017-02-10en_UK
dcterms.dateAccepted2017-02-10en_UK
dc.date.filedepositdate2017-02-13en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2017-04-10en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2017-04-10en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc/4.0/|2017-04-10|en_UK
local.rioxx.filenameHastings - Rebels with a cause. PDF_Proof.PDFen_UK
local.rioxx.filecount1en_UK
local.rioxx.source2042-6763en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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