|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Star quality and competitive balance? Television audience demand for English Premier League football reconsidered|
English Premier League football
|Citation:||Scelles N (2017) Star quality and competitive balance? Television audience demand for English Premier League football reconsidered, Applied Economics Letters, 24 (19), pp. 1399-1402.|
|Abstract:||The aim of this article is to investigate the determinants of television audience for English Premier League (EPL) football matches during the 2013-2014 season (n = 154). The model is adapted from Buraimo and Simmons (2015) who concluded that star quality was an important determinant of television audiences for the EPL over the 2000-2008 period, whereas uncertainty of outcome and championship, Europe and relegation contention were not. Their measures for contention are replaced by indicators based on Scelles et al.’s (2013b 2016) competitive intensity. Results show a significant positive impact of star quality but also championship and Champions League intensity and no significant impact of Europa League, potential Europa League and relegation intensity. Based on these results, the article suggests that the EPL should encourage both star quality and competitive balance so that all teams can be competitive in terms of the title or qualification for the UEFA Champions League. Given the differences in revenue generation between English teams, the best way to achieve both star quality and competitive balance would be through the introduction of a European Super League. However, this conclusion based on television audience contradicts that of Scelles et al. (2016) based on stadium attendance.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Applied Economics Letters on 25 Jan 2017, available online: http://www.tandfonline.com/10.1080/13504851.2017.1282125|
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