Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/24688
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dc.contributor.authorStead, Martineen_UK
dc.contributor.authorMacKintosh, Anne Marieen_UK
dc.contributor.authorFindlay, Anneen_UK
dc.contributor.authorSparks, Leighen_UK
dc.contributor.authorAnderson, Annie Sen_UK
dc.contributor.authorBarton, Karen Len_UK
dc.contributor.authorEadie, Douglasen_UK
dc.date.accessioned2017-08-15T01:22:24Z-
dc.date.available2017-08-15T01:22:24Z-
dc.date.issued2017-08en_UK
dc.identifier.urihttp://hdl.handle.net/1893/24688-
dc.description.abstractBackground: Price promotions are a promising intervention for encouraging healthier food purchasing. We aimed to assess the impact of a targeted direct marketing price promotion combined with healthy eating advice and recipe suggestions on the purchase of selected healthier foods by low income consumers.  Methods: We conducted a randomised controlled trial (n = 53 367) of a direct marketing price promotion (Buywell) combined with healthy eating advice and recipe suggestions for low income consumers identified as ‘less healthy’ shoppers. Impact was assessed using electronic point of sale data for UK low income shoppers before, during and after the promotion.  Results: The proportion of customers buying promoted products in the intervention month increased by between 1.4% and 2.8% for four of the five products. There was significantly higher uptake in the promotion month (P < 0.001) for the intervention group than would have been expected on the basis of average uptake in the other months. When product switching was examined for semi-skimmed/skimmed milk, a modest increase (1%) was found in the intervention month of customers switching from full-fat to low-fat milk. This represented 8% of customers who previously bought only full-fat milk. The effects were generally not sustained after the promotion period.  Conclusions: Short-term direct marketing price promotions combined with healthy eating advice and recipe suggestions targeted at low income consumers are feasible and can have a modest impact on short-term food-purchasing behaviour, although further approaches are needed to help sustain these changes.en_UK
dc.language.isoenen_UK
dc.publisherWiley-Blackwell for The British Dietetic Association Ltd.en_UK
dc.relationStead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533. https://doi.org/10.1111/jhn.12441en_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is the peer reviewed version of the following article: Stead M., MacKintosh A.M., Findlay A., Sparks L., Anderson A.S., Barton K. & Eadie D. (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. J Hum Nutr Diet. 30, 524–533, which has been published in final form at https://doi.org/10.1111/jhn.12441. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.en_UK
dc.subjecthealth inequalitiesen_UK
dc.subjectmarketingen_UK
dc.subjectnutritionen_UK
dc.subjectpromotionen_UK
dc.subjectpublic healthen_UK
dc.titleImpact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trialen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2018-02-18en_UK
dc.rights.embargoreason[BUYWELL manuscript JHND revised Sept 21st 2016.pdf] Publisher requires embargo of 12 months after formal publication.en_UK
dc.identifier.doi10.1111/jhn.12441en_UK
dc.identifier.pmid28211112en_UK
dc.citation.jtitleJournal of Human Nutrition and Dieteticsen_UK
dc.citation.issn1365-277Xen_UK
dc.citation.issn0952-3871en_UK
dc.citation.volume30en_UK
dc.citation.issue4en_UK
dc.citation.spage524en_UK
dc.citation.epage533en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderMedical Research Councilen_UK
dc.author.emailmartine.stead@stir.ac.uken_UK
dc.citation.date17/02/2017en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationUniversity of Dundeeen_UK
dc.contributor.affiliationUniversity of Dundeeen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000405385800012en_UK
dc.identifier.scopusid2-s2.0-85013408436en_UK
dc.identifier.wtid542473en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0002-9280-3219en_UK
dc.date.accepted2016-09-30en_UK
dcterms.dateAccepted2016-09-30en_UK
dc.date.filedepositdate2016-12-15en_UK
dc.relation.funderprojectBuywell: Evaluation of a targeted marketing intervention to influence food purchase behaviour by low income consumersen_UK
dc.relation.funderrefG0501271en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorMacKintosh, Anne Marie|en_UK
local.rioxx.authorFindlay, Anne|en_UK
local.rioxx.authorSparks, Leigh|0000-0002-9280-3219en_UK
local.rioxx.authorAnderson, Annie S|en_UK
local.rioxx.authorBarton, Karen L|en_UK
local.rioxx.authorEadie, Douglas|en_UK
local.rioxx.projectG0501271|Medical Research Council|http://dx.doi.org/10.13039/501100000265en_UK
local.rioxx.freetoreaddate2018-02-18en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2018-02-17en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2018-02-18|en_UK
local.rioxx.filenameBUYWELL manuscript JHND revised Sept 21st 2016.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0952-3871en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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