Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/24602
Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: Recovering the Divide: A Review of Strategy and Tactics in Business and Management
Authors: Mackay, David
Zundel, Mike
Contact Email: david.mackay@stir.ac.uk
Issue Date: Apr-2017
Citation: Mackay D & Zundel M (2017) Recovering the Divide: A Review of Strategy and Tactics in Business and Management, International Journal of Management Reviews, 19 (2), pp. 175-194.
Abstract: With origins in military history, strategy and tactics is a frequently used conceptual couplet in the business and management literature. This paper reviews how strategy and tactics are portrayed, identifying a dominant ‘pragmatic’ account of strategy as an expression of formal, planned ends achieved through the subordinate means of tactics. Pragmatic distinctions give rise to a range of well-known problems, in particular in strategy implementation stages. We suggest that some of these problems may be avoided when the strategy–tactics relationship is conceived differently. We elaborate two alternative distinctions: a sociological framing of tactics as mechanisms of resistance to formal, controlling strategies; and a processual perspective, which sidesteps fixed distinctions between tactics and strategy, giving rise to more fluid interrelations between both modes. Based on a review of the business and management literature, we identify key examples of each trope and conclude by drawing insights for each account on the basis of these wider discussions.
DOI Link: http://dx.doi.org/10.1111/ijmr.12091
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is the peer reviewed version of the following article: Mackay, D. and Zundel, M. (2017), Recovering the Divide: A Review of Strategy and Tactics in Business and Management. International Journal of Management Reviews, 19: 175–194, which has been published in final form at https://doi.org/10.1111/ijmr.12091. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

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