Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/24542
Appears in Collections:Faculty of Health Sciences and Sport Research Reports
Title: Electronic Cigarette Marketing: Current Research and Policy
Authors: Bauld, Linda
Angus, Kathryn
de, Andrade Marisa
Ford, Allison
Contact Email: linda.bauld@stir.ac.uk
Citation: Bauld L, Angus K, de Andrade M & Ford A (2016) Electronic Cigarette Marketing: Current Research and Policy. Cancer Research UK. Cancer Research UK.
Keywords: electronic cigarettes
e-cigarettes
business
market
advertising
promotion
sponsorship
marketing
regulation
policy
tobacco
industry
health
smoking cessation
document analysis
rapid review
interviews
academic literature
Issue Date: Oct-2016
Publisher: Cancer Research UK
Abstract: This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid review of the e-cigarette marketing literature published in peer reviewed journals between 2011 and 2016, updating our previous work in this area. Finally, a description of the past and current regulatory framework for e-cigarette marketing in the UK, drawing on semi-structured interviews with key professionals working in the field and relevant documentary sources.
Type: Research Report
URL: http://www.cancerresearchuk.org/sites/default/files/electronic_cigarette_marketing_report_final.pdf
URI: http://hdl.handle.net/1893/24542
Rights: Copyright belongs to the authors. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Affiliation: Institute for Social Marketing
Institute for Social Marketing
University of Edinburgh
Institute for Social Marketing

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