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http://hdl.handle.net/1893/24321| Appears in Collections: | Faculty of Health Sciences and Sport Conference Papers and Proceedings |
| Author(s): | Belot, Matthew Winand, Mathieu Kolyperas, Dimitrios |
| Contact Email: | mathieu.winand@stir.ac.uk |
| Title: | How do International Sport Federations Communicate Through Social Media: A content Analysis of FIFA's Twitter Communications |
| Citation: | Belot M, Winand M & Kolyperas D (2016) How do International Sport Federations Communicate Through Social Media: A content Analysis of FIFA's Twitter Communications. <i>EURAM 2016: Manageable Cooperation?</i>, Paris, 01.06.2016-04.06.2016. http://2016.euramfullpaper.org/program/search.asp?qs=Dimitrios%20Kolyperas |
| Issue Date: | Jun-2016 |
| Date Deposited: | 23-Sep-2016 |
| Conference Name: | EURAM 2016: Manageable Cooperation? |
| Conference Dates: | 2016-06-01 - 2016-06-04 |
| Conference Location: | Paris |
| Abstract: | Purpose: The purpose of this study is to analyse the way in which Twitter is used by International sport federations to interact and engage with its followers. Methodology: A content analysis using Nvivo qualitative data analysis software was conducted of 5,389 online messages tweeted by FIFA on Twitter between August 2014 to January 2015. Findings: The results suggest that FIFA does not use Twitter to its full potential by mainly sharing one-way information rather than engaging to a greater level with its followers. Implications: The research highlights the importance of the effective use of Twitter as a potential powerful communication tool for International sport federations. Communicating about social development and engaging followers could potentially increase International sport federations' reputation and build trust amongst followers and stakeholders. |
| Status: | AM - Accepted Manuscript |
| Rights: | Author retains copyright. Proper attribution of authorship and correct citation details should be given. |
| URL: | http://2016.euramfullpaper.org/program/search.asp?qs=Dimitrios%20Kolyperas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| EURAM Paper FIFA social media communication.pdf | Fulltext - Accepted Version | 259.15 kB | Adobe PDF | View/Open |
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