Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/24318
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Adolescents' Perceptions of an On-cigarette Health Warning (Forthcoming/Available Online)
Authors: Moodie, Crawford
MacKintosh, Anne Marie
Gallopel-Morvan, Karine
Hastings, Gerard
Ford, Allison
Contact Email: c.s.moodie@stir.ac.uk
Issue Date: 3-Aug-2016
Publisher: Oxford University Press
Citation: Moodie C, MacKintosh AM, Gallopel-Morvan K, Hastings G & Ford A Adolescents' Perceptions of an On-cigarette Health Warning (Forthcoming/Available Online), Nicotine and Tobacco Research.
Abstract: Introduction: In most countries, health warnings have been on cigarette packs for decades. We explored adolescents’ perceptions of a health warning on cigarettes.  Methods: Data come from the 2014 wave of a cross-sectional in-home survey with 11- to 16-year olds (N= 1205) from across the UK, with participants recruited from the general population using random location quota sampling. Participants were shown an image of a standard cigarette which displayed the warning “Smoking kills” and asked whether they thought this would (not) put people off starting to smoke, (not) make people want to give up smoking, and whether all cigarettes should (not) have health warnings on them.  Results: Most (71%) thought that an on-cigarette warning would put people off starting, although this decreased with age. Never smokers were more likely than current smokers to think that it would put people off starting. Approximately half (53%) thought that an on-cigarette warning would make people want to give up smoking, with this higher for never smokers and experimenters/past smokers than for current smokers. Most (85%) supported a warning on all cigarettes. There was support among each smoking group, although this was higher for never smokers and experimenters/past smokers than for current smokers, and higher for those indicating that most of their close friends do not smoke than for those indicating that most of their close friends do smoke.  Conclusions: The perception among adolescents that an on-cigarette warning could deter smoking, and the high support for a warning on all cigarettes, warrants further research.  Implications: Research on dissuasive cigarettes is at a nascent stage. This is the first study to explore how adolescents perceive a health warning (“Smoking kills”) on cigarettes. Almost three quarters of participants indicated that on-cigarette health warnings would deter people from starting to smoke, and 85% supported the inclusion of a warning on all cigarettes. While further research is clearly needed, these findings suggest that the inclusion of health warnings on cigarettes is considered appropriate by young people and may have a dissuasive effect.
Type: Journal Article
URI: http://hdl.handle.net/1893/24318
DOI Link: http://dx.doi.org/10.1093/ntr/ntw165
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is a pre-copyedited, author-produced PDF of an article accepted for publication in Nicotine and Tobacco Research following peer review. The version of record is available online at: http://dx.doi.org/10.1093/ntr/ntw165
Affiliation: Institute for Social Marketing
Institute for Social Marketing
University of Rennes
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Institute for Social Marketing

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