Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/24187
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Youth and the Sociability of "Vaping" (Forthcoming/Available Online)
Authors: Yule, Jennifer
Tinson, Julie
Contact Email: j.s.tinson@stir.ac.uk
Keywords: E-cigarettes
interaction ritual
health
symbolism
sociability
Issue Date: 31-Aug-2016
Publisher: Wiley-Blackwell
Citation: Yule J & Tinson J Youth and the Sociability of "Vaping" (Forthcoming/Available Online), Journal of Consumer Behaviour.
Abstract: This article examines the contemporary and evolving social ritual of vaping (also known as the use and consumption of e-cigarettes). This novel research finds a typology of users in a heterogeneous youth market and shows how the introduction of this new practice challenges existing ritual boundaries. Previous research has focused on the de-marketing of tobacco and smoking cessation. Here, Virtuous, Dynamic, Vulnerable and Invisible Vapers are identified with each demonstrating differing levels of emotional engagement and characteristics of vaping behaviors. Utilizing Collins’ theory of interaction rituals as a lens, this qualitative study explores the sociability of vaping practices to gain a deeper understanding of the enduring appeal of vaping and the subsequent consequences for youth ‘smoking’ behaviors. While some vapers advocate the health benefits of this relatively new practice, the use of e-cigarettes is also used as a form of resistance as well as mechanism for misbehavior.
Type: Journal Article
URI: http://hdl.handle.net/1893/24187
DOI Link: http://dx.doi.org/10.1002/cb.1597
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Northeastern University (US)
Marketing and Retail Division

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