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|Appears in Collections:||Marketing and Retail Newspaper/Magazine Articles|
|Title: ||’Tis the season to spend, spend, spend ... or so retailers would have us think|
|Authors: ||Sparks, Leigh|
|Contact Email: ||email@example.com|
|Issue Date: ||2-Dec-2014|
|Publisher: ||The Conversation Trust|
|Citation: ||Sparks L (2014) ’Tis the season to spend, spend, spend ... or so retailers would have us think, The Conversation, 2.12.2014.|
|Abstract: ||First paragraph: Advent – the season of preparing for Christmas – has only just begun. But the build up to the consumption bonanza that Christmas has come to represent, started weeks ago. And to give retailers a December boost as they enter the holiday home straight, there’s now Black Friday and Cyber Monday to get and keep us spending.
Access this article on The Conversation website: https://theconversation.com/tis-the-season-to-spend-spend-spend-or-so-retailers-would-have-us-think-34880|
|Rights: ||The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/|
|Affiliation: ||Marketing and Retail Division|
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