|Appears in Collections:||Communications, Media and Culture Book Chapters and Sections|
|Title:||The Global Event? The Media, Football and the FIFA World Cup (Forthcoming)|
|Citation:||Haynes R & Boyle R (2017) The Global Event? The Media, Football and the FIFA World Cup (Forthcoming). In: Wenner LA, Billings AC (ed.). Sport, Media and Mega-Events, New York: Routledge.|
|Keywords:||FIFA World Cup|
Sport Media Mega-Events
History of Television Sport
Digital and Social Media.
|Abstract:||The chapter analyses the historical mediatization of the FIFA World Cup focusing on the rhetoric of technological advancement in the televised coverage of the competition as the premier single-sport global mega-event. The chapter also critically analyses the view that televised sport is being undermined by the rise of the Internet and social media, rather arguing that television remains central to the new media digital ecology. This analysis is supported by recent evidence in the coverage of the 2014 World Cup from Brazil.|
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