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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Plain packaging: a time for action
Authors: Moodie, Crawford
Hastings, Gerard
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Keywords: tobacco
plain packs
Framework Convention on Tobacco Control
Issue Date: Feb-2010
Publisher: Oxford University Press / the European Public Health Association
Citation: Moodie C & Hastings G (2010) Plain packaging: a time for action, European Journal of Public Health, 20 (1), pp. 10-11.
Abstract: It is almost thirty years since a senior vice president of marketing at British American Tobacco forewarned that tobacco products may eventually have to sell themselves through the pack.1 His prediction has now come true for countries with wide-ranging marketing controls. The tobacco industry has shown remarkable resilience and marketing ingenuity to continue promoting its wares, and the pack has become the focus of its efforts.
Type: Journal Article
DOI Link:
Rights: Published in European Journal of Public Health by Oxford University Press / the European Public Health Association.; This is a pre-copy-editing, author-produced PDF of an article accepted for publication in the European Journal of Public Health following peer review. The definitive publisher-authenticated version, European Journal of Public Health, Volume 20, Issue 1, pp. 10 - 11 is available online at:
Affiliation: Institute for Social Marketing
Institute for Social Marketing

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