Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/23716
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Title: Evidence supports plain tobacco packaging to improve public health
Authors: Moodie, Crawford
Bauld, Linda
Contact Email: c.s.moodie@stir.ac.uk
Issue Date: 8-Jan-2015
Publisher: Royal Pharmaceutical Society
Citation: Moodie C & Bauld L (2015) Evidence supports plain tobacco packaging to improve public health, Pharmaceutical Journal, 294 (7843/4), pp. 15-16.
Abstract: First paragraph: Tobacco companies rely heavily on packaging to create and drive brand image in order to attract new consumers to their products and create brand loyalty. Standardising pack appearance by introducing laws that enforce plain tobacco packaging may contribute to a reduction in smoking rates and improve public health.
Type: Journal Article
URI: http://hdl.handle.net/1893/23716
DOI Link: http://dx.doi.org/10.1211/PJ.2015.20067505
Rights: The publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Institute for Social Marketing
Institute for Social Marketing

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