Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/2340
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Development and evaluation of an early detection intervention for mouth cancer using a mass media approach
Authors: Eadie, Douglas
MacKintosh, Anne Marie
MacAskill, Susan
Brown, Abraham
Contact Email: d.m.dixon@stir.ac.uk
Keywords: mouth cancer
early detection
mass media
intervention
Issue Date: Dec-2009
Publisher: Nature Publishing Group
Citation: Eadie D, MacKintosh AM, MacAskill S & Brown A (2009) Development and evaluation of an early detection intervention for mouth cancer using a mass media approach, British Journal of Cancer, 101, pp. S73-S79.
Abstract: Scotland has a high incidence of mouth cancer, but public awareness and knowledge are low compared with other cancers. The West of Scotland Cancer Awareness Project sought to increase public awareness and knowledge of mouth cancer and to encourage early detection of symptoms among an at-risk population of people aged over 40 years from lower socio-economic groups using a mass media approach. The media campaign aimed to increase people’s feelings of personal risk, while also enhancing feelings of efficacy and control. To achieve this, a testimonial approach (using real people to tell their own stories) was adopted.
Type: Journal Article
URI: http://hdl.handle.net/1893/2340
URL: http://www.bjcancer.com
DOI Link: http://dx.doi.org/10.1038/sj.bjc.6605395
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.
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