Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/23298
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dc.contributor.authorStead, Martineen_UK
dc.contributor.authorEadie, Douglasen_UK
dc.contributor.authorMacKintosh, Anne Marieen_UK
dc.contributor.authorBest, Catherineen_UK
dc.contributor.authorMiller, Martineen_UK
dc.contributor.authorHaseen, Farhanaen_UK
dc.contributor.authorPearce, Jamieen_UK
dc.contributor.authorTisch, Catherineen_UK
dc.contributor.authorMacDonald, Lauraen_UK
dc.contributor.authorMacGregor, Andyen_UK
dc.contributor.authorAmos, Amandaen_UK
dc.contributor.authorvan der Sluijs, Winfrieden_UK
dc.contributor.authorFrank, John Wen_UK
dc.contributor.authorHaw, Sallyen_UK
dc.date.accessioned2018-02-15T01:25:35Z-
dc.date.available2018-02-15T01:25:35Z-
dc.date.issued2016-07en_UK
dc.identifier.urihttp://hdl.handle.net/1893/23298-
dc.description.abstractObjectives  Point of sale (POS) displays are one of the most important forms of tobacco marketing still permitted in many countries. Reliable methods for measuring exposure to such displays are needed in order to assess their potential impact, particularly on smoking attitudes and uptake among young people. In this study we use a novel method for evaluating POS exposure based on young people's use of retail outlets and recall of tobacco displays and observational data on the characteristics of displays.  Study design  Observational audit of retail outlets (n=96) and school-based pupil survey (n=1482) in four Scottish communities reflecting different levels of social deprivation and urbanisation, conducted in 2013 before legislation to remove POS displays was implemented in supermarkets.  Methods  Measures were taken of: visibility and placement of tobacco displays; internal and external advertising; display unit size, branding and design; visibility of pack warnings; proximity of tobacco products to products of potential interest to children and young people; pupils' self-reported frequency of visiting retail outlets; and pupils' recall of tobacco displays. Variation in POS exposure across social and demographic groups was assessed.  Results  Displays were highly visible within outlets and, in over half the stores, from the public footway outside. Tobacco products were displayed in close proximity to products of interest to children (e.g. confectionery, in 70% of stores). Eighty percent of pupils recalled seeing tobacco displays, with those from deprived areas more likely to recall displays in small shops. When confectioners, tobacconists and newsagents (CTNs) and grocery/convenience stores (two of the outlet types most often visited by young people) were examined separately, average tobacco display unit sizes were significantly larger in those outlets in more deprived areas.  Conclusions  POS displays remain a key vector in most countries for advertising tobacco products, and it is important to develop robust measures of exposure. The data reported in this paper provide a baseline measure for evaluating the efficacy of legislation prohibiting such displays.en_UK
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.relationStead M, Eadie D, MacKintosh AM, Best C, Miller M, Haseen F, Pearce J, Tisch C, MacDonald L, MacGregor A, Amos A, van der Sluijs W, Frank JW & Haw S (2016) Young people's exposure to point-of-sale tobacco products and promotions. Public Health, 136, pp. 48-56. https://doi.org/10.1016/j.puhe.2016.03.032en_UK
dc.rights© 2016 The Authors. Published by Elsevier Ltd on behalf of The Royal Society for Public Health. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_UK
dc.subjectTobaccoen_UK
dc.subjectMarketingen_UK
dc.subjectPoint-of-saleen_UK
dc.subjectExposureen_UK
dc.subjectYoung peopleen_UK
dc.subjectPolicyen_UK
dc.titleYoung people's exposure to point-of-sale tobacco products and promotionsen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1016/j.puhe.2016.03.032en_UK
dc.identifier.pmid27178132en_UK
dc.citation.jtitlePublic Healthen_UK
dc.citation.issn0033-3506en_UK
dc.citation.volume136en_UK
dc.citation.spage48en_UK
dc.citation.epage56en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderNational Institute for Health Researchen_UK
dc.author.emailmartine.stead@stir.ac.uken_UK
dc.citation.date10/05/2016en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationHealth Sciences Stirlingen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.contributor.affiliationUniversity of St Andrewsen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationScottish Centre For Social Researchen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.contributor.affiliationUniversity of St Andrewsen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.contributor.affiliationHealth Sciences Research - Stirling - LEGACYen_UK
dc.identifier.isiWOS:000378906600007en_UK
dc.identifier.scopusid2-s2.0-84969988464en_UK
dc.identifier.wtid568474en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0002-3652-2498en_UK
dc.contributor.orcid0000-0001-7844-0362en_UK
dc.date.accepted2016-03-26en_UK
dcterms.dateAccepted2016-03-26en_UK
dc.date.filedepositdate2016-06-06en_UK
dc.relation.funderprojectDetermining the Impact of Smoking Point of sale Legislation Among Youth (DISPLAY) studyen_UK
dc.relation.funderref10/3000/07en_UK
rioxxterms.apcpaiden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorEadie, Douglas|en_UK
local.rioxx.authorMacKintosh, Anne Marie|en_UK
local.rioxx.authorBest, Catherine|0000-0002-3652-2498en_UK
local.rioxx.authorMiller, Martine|en_UK
local.rioxx.authorHaseen, Farhana|en_UK
local.rioxx.authorPearce, Jamie|en_UK
local.rioxx.authorTisch, Catherine|en_UK
local.rioxx.authorMacDonald, Laura|en_UK
local.rioxx.authorMacGregor, Andy|en_UK
local.rioxx.authorAmos, Amanda|en_UK
local.rioxx.authorvan der Sluijs, Winfried|en_UK
local.rioxx.authorFrank, John W|en_UK
local.rioxx.authorHaw, Sally|0000-0001-7844-0362en_UK
local.rioxx.project10/3000/07|National Institute for Health Research|http://dx.doi.org/10.13039/501100000272en_UK
local.rioxx.freetoreaddate2016-06-07en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc-nd/4.0/|2016-06-07|en_UK
local.rioxx.filename1-s2.0-S0033350616300191-main.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0033-3506en_UK
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