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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/23036
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dc.contributor.authorLondoño-Roldan, Juan Carlosen_UK
dc.contributor.authorElms, Jonathanen_UK
dc.contributor.authorDavies, Kerien_UK
dc.date.accessioned2016-04-07T23:53:49Z-
dc.date.available2016-04-07T23:53:49Z-
dc.date.issued2016-03en_UK
dc.identifier.urihttp://hdl.handle.net/1893/23036-
dc.description.abstractThis paper presents a critical review and synthesis of the extant literature which underscores the complexities of conceptualising and measuring the synergies created by brand, retailer, and channel equity. To this end, the concept of Consumer-based Brand–Retailer–Channel Equity (CBBRCE) is developed. The concept and its measurement are subsequently tested empirically using survey data and structural equation modelling with path-PLS. The results confirm that CBBRCE is created by CBBRC Awareness, Quality and Loyalty. The paper concludes with a discussion of the managerial implications of CBBRCE, and signals areas for further academic research.en_UK
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.relationLondoño-Roldan JC, Elms J & Davies K (2016) Conceptualising and measuring consumer-based brand–retailer–channel equity. Journal of Retailing and Consumer Services, 29, pp. 70-81. https://doi.org/10.1016/j.jretconser.2015.11.004en_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Londoño-Roldan JC, Elms J & Davies K (2016) Conceptualising and measuring consumer-based brand–retailer–channel equity, Journal of Retailing and Consumer Services, 29, pp. 70-81. DOI: 10.1016/j.jretconser.2015.11.004 © 2016, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_UK
dc.subjectRetailingen_UK
dc.subjectBrand Equityen_UK
dc.subjectChannel Equityen_UK
dc.titleConceptualising and measuring consumer-based brand–retailer–channel equityen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2017-09-06en_UK
dc.rights.embargoreason[Londono-Roldan Elms Davies CBBRCE - JRCS 2016.pdf] Publisher requires embargo of 18 months after formal publication.en_UK
dc.identifier.doi10.1016/j.jretconser.2015.11.004en_UK
dc.citation.jtitleJournal of Retailing and Consumer Servicesen_UK
dc.citation.issn0969-6989en_UK
dc.citation.volume29en_UK
dc.citation.spage70en_UK
dc.citation.epage81en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.author.emailb.k.davies@stir.ac.uken_UK
dc.citation.date05/12/2015en_UK
dc.contributor.affiliationPontificia Universidad Javeriana Calien_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.identifier.isiWOS:000370754600008en_UK
dc.identifier.scopusid2-s2.0-84951326164en_UK
dc.identifier.wtid575021en_UK
dc.contributor.orcid0000-0002-2574-2401en_UK
dc.date.accepted2015-11-06en_UK
dcterms.dateAccepted2015-11-06en_UK
dc.date.filedepositdate2016-04-07en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorLondoño-Roldan, Juan Carlos|en_UK
local.rioxx.authorElms, Jonathan|en_UK
local.rioxx.authorDavies, Keri|0000-0002-2574-2401en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2017-09-06en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2017-09-05en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc-nd/4.0/|2017-09-06|en_UK
local.rioxx.filenameLondono-Roldan Elms Davies CBBRCE - JRCS 2016.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0969-6989en_UK
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