|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Adolescents’ responses to the promotion and flavouring of e-cigarettes|
MacKintosh, Anne Marie
|Citation:||Ford A, MacKintosh AM, Bauld L, Moodie C & Hastings G (2016) Adolescents’ responses to the promotion and flavouring of e-cigarettes, International Journal of Public Health, 61 (2), pp. 215-224.|
|Abstract:||Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16year olds across the UK (n=1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12%) but regular use was low (2%) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82%) and that e-cigarettes came in different flavours (69%). Brand awareness was low. E-cigarettes were perceived as harmful (M=3.54, SD=1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p<0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes.|
|Rights:||This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.|
|Ford et al_Int J Public Health_2016.pdf||739.16 kB||Adobe PDF||View/Open|
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