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Title: Odnosi z javnostmi kot akademska veda
Other Titles: Public Relations as an Academic Discipline
Authors: Jelen-Sanchez, Alenka
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Editors: Njatin, LB
Citation: Jelen-Sanchez A (2010) Odnosi z javnostmi kot akademska veda. In: Njatin LB (ed.). Komunikacija & deziluzija/ Communication & Disillusion, Ljubljana: PRSS, Slovensko društvo za odnose z javnostmi, pp. 25-27.
Issue Date: 2010
Publisher: PRSS, Slovensko društvo za odnose z javnostmi
Abstract: Public relations is a young academic discipline with merely 30 years of an independent theoretical development, in Slovenia due to political reasons with only 20. In this relatively short period of time, public relations theory and research have come a remarkably long way: from establishing its own area of study, to overcoming immaturity issues and recently expanding its horizons. The similar path can be observed in Slovenia, where academic public relations - with well established professional bodies, strong links with international academic associations, regular yearly conferences and symposia, university programmes, and scientific and professional publications - is currently compatible with its counterparts in the US and Europe.
Rights: The publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Type: Part of book or chapter of book
Affiliation: Communications, Media and Culture

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