Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/22182
Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: President of state in face of mortality: Exploring implications of Drnovšek’s radical shift on media, public relations and relationships between the two
Authors: Jelen-Sanchez, Alenka
Contact Email: alenka.jelen@stir.ac.uk
Keywords: Death and dying
Janez Drnovšek
journalism
relationships
president
public relations
Issue Date: May-2015
Publisher: SAGE
Citation: Jelen-Sanchez A (2015) President of state in face of mortality: Exploring implications of Drnovšek’s radical shift on media, public relations and relationships between the two, Public Relations Inquiry, 4 (2), pp. 181-200.
Abstract: The purpose of this article is to explore the influence a radical transformation of a politician facing mortality has on public relations, media and relationships between the two, focusing on the case of former Slovenian President Janez Drnovšek, who towards the end of his mandate transformed from a conventional, pragmatic politician to a New Age critical spiritual leader. Drawing on grounded theory approach, 12 qualitative interviews with journalists and Drnovšek's political advisers were conducted. The results show that while the opinions and perceptions of Drnovšek's change differed significantly between political advisers and journalists with the former neutralising it and the latter emphasising it, the methods of communication and relationships between them somewhat surprisingly remained the same, indicating their endurance and resistance to a radical political transformation in the process of public dying. What changed were Drnovšek himself and his ‘private' style of communication with the media, and journalistic routines, resulting in amplified media coverage of an unconventional and ‘loopy' President.
Type: Journal Article
URI: http://hdl.handle.net/1893/22182
DOI Link: http://dx.doi.org/10.1177/2046147X15582286
Rights: Publisher policy allows this work to be made available in this repository. Published in Public Relations Inquiry May 2015 vol. 4 no. 2 181-200 by SAGE. The original publication is available at: http://pri.sagepub.com/content/4/2/181.short
Affiliation: Communications, Media and Culture

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