|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Involvement and Detachment: The Application of Figurational Sociology Methodologies in Consumer Research and Macromarketing|
|Citation:||Sinclair G (2016) Involvement and Detachment: The Application of Figurational Sociology Methodologies in Consumer Research and Macromarketing, Journal of Macromarketing, 36 (1), pp. 27-40.|
|Abstract:||The macro-micro dichotomy prevalent in consumer research has led to methodological issues this article explores. Drawing from figurational theory and using a three-year participant-observation of heavy metal fans as a case study, this article puts forward a potential route for synthesis between dominant micro and macro perspectives. Merging contemporary consumer research methods with broader figurational theories of historical change and figurational methods allows for a more holistic understanding of consumer communities. The methodological approach used elucidates the problematic aspects of studying contexts seen as controversial and, hence, emotionally charged and value-laden. Despite the shared importance that figurationalists and macromarketers hold for developing accounts that recognize the relationship between broader structural processes, the emphasis figurationalists place on attaining a balance between involvement and detachment conflicts with the prominence that macromarketing scholars give to using their research to "serve" society. The implications of this difference are discussed.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Journal of Macromarketing-2016-Sinclair-27-40.pdf||196.47 kB||Adobe PDF||Under Embargo until 31/12/2999 Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact email@example.com providing details and we will remove the Work from public display in STORRE and investigate your claim.