Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/22077
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Getting Lost ‘Into the Wild’: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach
Authors: Batat, Wided
Wohlfeil, Markus
Contact Email: markus.wohlfeil@stir.ac.uk
Keywords: film consumption
movie enjoyment
Into the Wild
narrative transportation theory
autoethnography
subjective personal introspection
interactive introspection
mental immersion
Issue Date: 2009
Publisher: Association for Consumer Research
Citation: Batat W & Wohlfeil M (2009) Getting Lost ‘Into the Wild’: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach, Advances in Consumer Research, 36, pp. 372-377.
Abstract: As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie 'Into the Wild' (US 2007) as a complex tapestry of interrelated factors. The introspective data indicate that a consumer's personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer temporary feeling of complete immersion into the movie's imaginary world.
Type: Journal Article
URI: http://hdl.handle.net/1893/22077
URL: http://www.acrwebsite.org/volumes/v36/NAACR_vol36_138.pdf
Rights: The publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Poitiers
Marketing and Retail Division

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