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Appears in Collections:Marketing and Retail Conference Papers and Proceedings
Peer Review Status: Refereed
Authors: Wohlfeil, Markus
Whelan, Susan
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Title: ’The Book of Stars’: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach
Citation: Wohlfeil M & Whelan S (2011) ’The Book of Stars’: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach European Advances in Consumer Research, Vol. 9, Association for Consumer Research, pp. 290-296.
Issue Date: 2011
Series/Report no.: European Advances in Consumer Research, 9
Abstract: Although consumers have always been fascinated by the works and private lives of film stars, scant attention has been paid as to how the relationship between fans and film actors expresses itself in everyday consumer behaviour. This paper sets therefore out to explore celebrity fandom as a holistic lived experience from an individual fan’s insider point of view. Using subjective personal introspection, the lead author provides insights into his own private everyday lived fan relationship with the actress Jena Malone. The findings indicate that the fan engages with the film star’s public persona through a personal intertextual reading of “reliable” media texts, which can even result in a feeling of “knowing” the celebrity like a personal friend – and even “love.”
Type: Conference Paper
Status: Publisher version
Rights: The publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing and Retail Division
Waterford Institute of Technology

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