Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21754
Appears in Collections:Communications, Media and Culture Book Chapters and Sections
Title: Global Public Relations and Global Capitalism
Authors: Miller, David
Dinan, William
Contact Email: wd11@stir.ac.uk
Editors: Demers, D
Citation: Miller D & Dinan W (2003) Global Public Relations and Global Capitalism. In: Demers D (ed.). Terrorism, Globalization and Mass Communication: Papers Presented at the 2002 Center for Global Media Studies Conference, Spokane: Marquette Books, pp. 193-214.
Keywords: PR
Globalisation
Consumerism
Issue Date: 2003
Publisher: Marquette Books
Abstract: This paper argues that public relations is increasingly a global business activity and that the PR industry is intimately linked with the power of capital. It has two key inter-related functions: firstly to protect and enhance corporate power in order that secondly, it can promote consumerist ideology and practice. The PR industry is so intimately entwined with capital that it makes sense to argue that PR is global as a result of the globalization of capital and that PR has been instrumental in the globalization of capital.
Rights: The publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Type: Part of book or chapter of book
URI: http://hdl.handle.net/1893/21754
URL: http://www.marquettebooks.com/globalmediabooks/terrorismglobalization.html
Affiliation: University of Bath
Communications, Media and Culture

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