Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21745
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: The impact of internet adoption upon the shopping behaviour of island residents
Authors: Freathy, Paul
Calderwood, Eric
Contact Email: jpf1@stir.ac.uk
Keywords: Island Retailing
Internet
Consumer Behaviour
Rural Communities
Shopping Patterns
On-line shopping
Issue Date: Jan-2013
Publisher: Elsevier
Citation: Freathy P & Calderwood E (2013) The impact of internet adoption upon the shopping behaviour of island residents, Journal of Retailing and Consumer Services, 20 (1), pp. 111-119.
Abstract: Despite numerous studies of on-line shopping behaviour, the impact that the internet has had upon island communities remains largely unexplored. This is despite previous research highlighting the difficulties island residents encounter when attempting to access goods and services. This qualitative, exploratory research study interviews individuals across three UK island groups and examines the extent to which on-line provision has reconfigured the purchasing behaviour of local residents. The findings confirm that internet usage is widespread and that a broad range of products are purchased on-line. However the paper maintains that these findings underplay the significance of e-retailing. The internet has had a much more profound impact upon island consumers and the benefits that are derived from on-line availability extend beyond the reconfiguration of shopping patterns. The findings illustrate that the benefits that have accrued from internet adoption have fundamentally transformed the lives of many individuals. It has acted as a liberating mechanism that has positively impacted upon domestic undertakings and socio-cultural activities.
Type: Journal Article
URI: http://hdl.handle.net/1893/21745
DOI Link: http://dx.doi.org/10.1016/j.jretconser.2012.10.012
Rights: Accepted refereed manuscript of: Freathy P & Calderwood E (2013) The impact of internet adoption upon the shopping behaviour of island residents, Journal of Retailing and Consumer Services, 20 (1), pp. 111-119. DOI: 10.1016/j.jretconser.2012.10.012 © 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Affiliation: Marketing and Retail Division
Marketing and Retail Division

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