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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Marketplace metaphors: communicating authenticity through visual imagery
Authors: Freathy, Paul
Thomas, Iris
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Keywords: Authenticity
Genre painting
Issue Date: 2015
Publisher: Taylor and Francis
Citation: Freathy P & Thomas I (2015) Marketplace metaphors: communicating authenticity through visual imagery, Consumption, Markets and Culture, 18 (2), pp. 178-194.
Abstract: While the concept of authenticity is commonly linked to the market exchange process, it also assists in the pursuit of political, social and economic objectives. Authenticity provides a legitimating function that serves the needs of specific groups and individuals. Establishing authenticity remains culturally and contextually dependent and requires an understanding of prevailing power relationships and historical events. This is demonstrated by reference to a series of sixteenth and seventeenth century images of retailing and the marketplace. Using iconological interpretive techniques, the paper identifies how works of art served a propagandist role designed to influence and modify public opinion. Developments in both production and consumption led to a commodification of artistic works and afforded a means of communication that both challenged and empowered established institutions. The paper highlights the contemporary significance of these findings and suggests that modern marketing imagery may seek to authenticate socio-political as well as economic meaning.
Type: Journal Article
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Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Consumption Markets & Culture on 29/10/2014, available online:
Affiliation: Marketing and Retail Division
Fife College

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