|Appears in Collections:||Faculty of Health Sciences and Sport Research Reports|
|Title:||The packaging of tobacco products|
|Citation:||Ford A (2012) The packaging of tobacco products. Cancer Research UK. The Centre for Tobacco Control Research.|
|Publisher:||The Centre for Tobacco Control Research|
|Abstract:||This report considers packaging from a wider marketing perspective, and how it is perceived and used by the tobacco industry. In addition, new research from the UK exploring young people's perceptions of both branded and plain packaging is presented. The report provides: 1. A summary of the marketing function of packaging for consumer goods, including tobacco products 2. A review of research exploring tobacco industry documents in respect to tobacco packaging 3. A summary of developments in tobacco packaging in the retail press from 2009 to 2011 4. Focus group research exploring young people's perceptions of packaging for consumer products, including tobacco packaging and also plain packaging|
|Rights:||The publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Affiliation:||Institute for Social Marketing|
|cr_086687.pdf||3.83 MB||Adobe PDF||Under Embargo until 31/12/2999 Request a copy|
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