|Appears in Collections:||Communications, Media and Culture Journal Articles|
|Peer Review Status:||Refereed|
|Title:||The rise of the PR industry in Britain, 1979-98|
|Citation:||Miller D & Dinan W (2000) The rise of the PR industry in Britain, 1979-98, European Journal of Communication, 15 (1), pp. 5-35.|
|Abstract:||Public relations is politically and economically more important than ever. This article charts the growth of the PR industry in Britain since 1979. It sets out the major reasons for its growth and outlines some of the political and economic impacts of the expansion on the PR consultancy sector in Britain. In particular it focuses on the `tilt to the market' under Thatcher, the role of the PR industry in deregulation and privatization and the progressive abolition of controls on international movement of capital as exemplified in Britain by the `Big Bang'. In addition the article discusses the consequences of these developments in opening up new and expanded markets for PR consultancies.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Affiliation:||University of Bath|
Communications, Media and Culture
|European Journal of Communication-2000-Miller-5-35.pdf||3.01 MB||Adobe PDF||Under Embargo until 31/12/2999 Request a copy|
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