Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21681
Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: The rise of the PR industry in Britain, 1979-98
Author(s): Miller, David
Dinan, William
Contact Email: wd11@stir.ac.uk
Keywords: deregulation
political comunication
privatisation
public relations
Issue Date: Mar-2000
Date Deposited: 22-Apr-2015
Citation: Miller D & Dinan W (2000) The rise of the PR industry in Britain, 1979-98. European Journal of Communication, 15 (1), pp. 5-35. https://doi.org/10.1177/0267323100015001001
Abstract: Public relations is politically and economically more important than ever. This article charts the growth of the PR industry in Britain since 1979. It sets out the major reasons for its growth and outlines some of the political and economic impacts of the expansion on the PR consultancy sector in Britain. In particular it focuses on the `tilt to the market' under Thatcher, the role of the PR industry in deregulation and privatization and the progressive abolition of controls on international movement of capital as exemplified in Britain by the `Big Bang'. In addition the article discusses the consequences of these developments in opening up new and expanded markets for PR consultancies.
DOI Link: 10.1177/0267323100015001001
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