|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Biographical research as a methodology for understanding entrepreneurial marketing|
|Citation:||Fillis I (2015) Biographical research as a methodology for understanding entrepreneurial marketing, International Journal of Entrepreneurial Behavior and Research, 21 (3), pp. 429-447.|
|Abstract:||Purpose: This paper responds to the Special Issue call by developing the case for enhancing understanding of entrepreneurial marketing by utilising biographical research. This builds on the limited existing research in entrepreneurial marketing using this approach. Design/methodology/approach: Five entrepreneurial marketers are assessed using biographical research. Findings: The individuals assessed clearly show the connection between the telling of a life story and how a business is run using an entrepreneurial marketing approach. Biographical techniques succeed in addressing the need for situation specific understanding. Entrepreneurial marketing core competencies help establish competitive advantage through their ability to influence behaviour, market creation and growth activities. Research limitations/implications: Biographical research contributes towards the additional theoretical and practical insight which entrepreneurial marketing requires. Practical implications: Entrepreneurial marketers can make use of biographical research findings due to their readability and association with their own practices to help shape future strategies. Originality/value: The biographical approach has been underutilised in entrepreneurial marketing research. These research results enhance existing understanding of the foundations of entrepreneurial marketing.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|IJEBR-11-2013-0207.pdf||600.98 kB||Adobe PDF||Under Embargo until 31/12/2999 Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependant on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.