Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21606
Appears in Collections:Faculty of Health Sciences and Sport Research Reports
Peer Review Status: Unrefereed
Title: "What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media
Authors: Purves, Richard
Stead, Martine
Eadie, Douglas
Contact Email: r.i.purves@stir.ac.uk
Citation: Purves R, Stead M & Eadie D (2014) "What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media. Alcohol Research UK. Alcohol Research UK.
Keywords: alcohol
packaging
digital media
marketing
young people
identity
brands
social network sites
Issue Date: 17-Dec-2014
Publisher: Alcohol Research UK
Abstract: The consumption of alcohol plays an important part in the way in which people create identities and live their social lives. Alcohol brands become embedded in everyday life through marketing practices, and this is amplified by an increase in new technologies that facilitate the transference of marketing messages. This research explores how alcohol brands use social networking sites (SNS) and packaging as part of their repertoire of marketing activities, and how users respond to these activities.
Type: Research Report
URL: http://alcoholresearchuk.org/downloads/finalReports/FinalReport_0120.pdf
URI: http://hdl.handle.net/1893/21606
Rights: The publisher has granted permission for use of this work in this Repository. Published as '"What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media ' by Alcohol Research UK
Affiliation: Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing

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