Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21315
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Social Collective Decision-Making among Adolescents: A Review and a Revamp
Authors: Tinson, Julie
Nuttall, Peter
Contact Email: j.s.tinson@stir.ac.uk
Issue Date: Oct-2014
Publisher: Wiley-Blackwell
Citation: Tinson J & Nuttall P (2014) Social Collective Decision-Making among Adolescents: A Review and a Revamp, Psychology and Marketing, 31 (10), pp. 871-885.
Abstract: This article revamps the work of Ward and Reingen (1990) to examine adolescent normative behavior in a social collective decision-making group. This is of particular importance as it will enhance an understanding of the youth market both through the social context employed here as well as the social interaction that occurs when adolescent decisions are made. Employing a diachronic qualitative methodology, this research explores collective decisions made by adolescents on a high school prom organizing committee and reveals influencing strategies (e.g., coalition formation, bargaining) as well as approaches to managing conflict and conflict resolution. A model is proposed, which examines the role of both intra- and intercoalition formation and subsequent influence on decision making. Identification of conflict resolution strategies (e.g., yielding, dominating, and disassociation), employed at different stages of preparation for this event, are recognized as having both theoretical and practical marketing managerial implications.
Type: Journal Article
URI: http://hdl.handle.net/1893/21315
DOI Link: http://dx.doi.org/10.1002/mar.20740
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing and Retail Division
University of Bath

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