Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/20684
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Public acceptability of financial incentives for smoking cessation in pregnancy and breast feeding: a survey of the British public
Authors: Hoddinott, Pat
Morgan, Heather
MacLennan, Graeme
Sewel, Kate
Thomson, Gill
Bauld, Linda
Yi, Deokhee
Ludbrook, Anne
Campbell, Marion K
Contact Email: p.m.hoddinott@stir.ac.uk
Issue Date: 18-Jul-2014
Publisher: BioMed Central Ltd
Citation: Hoddinott P, Morgan H, MacLennan G, Sewel K, Thomson G, Bauld L, Yi D, Ludbrook A & Campbell MK (2014) Public acceptability of financial incentives for smoking cessation in pregnancy and breast feeding: a survey of the British public, BMJ Open, 4, Art. No.: e005524.
Abstract: Objective: To survey public attitudes about incentives for smoking cessation in pregnancy and for breast feeding to inform trial design. Design: Cross-sectional survey. Setting and participants: British general public. Methods: Seven promising incentive strategies had been identified from evidence syntheses and qualitative interview data from service users and providers. These were shopping vouchers for: (1) validated smoking cessation in pregnancy and (2) after birth; (3) for a smoke-free home; (4) for proven breast feeding; (5) a free breast pump; (6) payments to health services for reaching smoking cessation in pregnancy targets and (7) breastfeeding targets. Ipsos MORI used area quota sampling and home-administered computer-assisted questionnaires, with randomised question order to assess agreement with different incentives (measured on a five-point scale). Demographic data and target behaviour experience were recorded. Analysis used multivariable ordered logit models. Results: Agreement with incentives was mixed (ranging from 34% to 46%) among a representative sample of 1144 British adults. Mean agreement score was highest for a free breast pump, and lowest for incentives for smoking abstinence after birth. More women disagreed with shopping vouchers than men. Those with lower levels of education disagreed more with smoking cessation incentives and a breast pump. Those aged 44 or under agreed more with all incentive strategies compared with those aged 65 and over, particularly provider targets for smoking cessation. Non-white ethnic groups agreed particularly with breastfeeding incentives. Current smokers with previous stop attempts and respondents who had breast fed children agreed with providing vouchers for the respective behaviours. Up to £40/month vouchers for behaviour change were acceptable (>85%). Conclusions: Women and the less educated were more likely to disagree, but men and women of childbearing age to agree, with incentives designed for their benefit. Trials evaluating reach, impact on health inequalities and ethnic groups are required prior to implementing incentive interventions.
Type: Journal Article
URI: http://hdl.handle.net/1893/20684
DOI Link: http://dx.doi.org/10.1136/bmjopen-2014-005524
Rights: This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/
Affiliation: HS Research - Stirling
University of Aberdeen
University of Aberdeen
Ipsos MORI
University of Central Lancashire
Institute for Social Marketing
King's College London
University of Aberdeen
University of Aberdeen

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