|Appears in Collections:||Management, Work and Organisation Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Opting out of corporate careers: Portraits from a women's magazine|
Eikhof, Doris Ruth
Social identity theory
|Citation:||Summers J, Eikhof DR & Carter S (2014) Opting out of corporate careers: Portraits from a women's magazine, Employee Relations, 36 (1), pp. 33-48.|
|Abstract:||Purpose - The purpose of this paper is to critically explore media representations of opting-out and how these present particular professional identities as appropriate career choices for women. Through an examination of a UK women's magazine the paper looks at how opting-out in favour of work based on traditionally female housewifery skills and attributes is communicated and justified in the texts. Design/methodology/approach - The paper adopts a social identity approach to a qualitative content analysis of 17 consecutive monthly magazine features. Findings - While the magazine frames women's career choices as unlimited, identity is presented as gendered, biologically fixed and therefore inescapable. The magazine presents opting out as an appropriate route for women based on a "female identity" grounded in traditional female attributes of caring, hosting, baking, etc. However, this leaves women's work open to potentially negative interpretations of these traditional female attributes. The texts appeal to a post-feminist discourse and imply that problems experienced by women in public sphere careers are partly the outcome of the feminism of the 1960s and 1970s. Research limitations/implications - Future research should study how readers interpret the texts. Originality/value - The paper demonstrates the explanatory potential of using of a social identity approach in the analysis of media texts.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Opting out of Corporate Careers.pdf||110.6 kB||Adobe PDF||Under Embargo until 31/12/2999 Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.