Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/20035
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: An exploratory investigation into the role of a research and development programme on future craft practice
Authors: Valentine, Louise
Fillis, Ian
Follett, Georgina
Contact Email: i.r.fillis@stir.ac.uk
Keywords: Competencies
Craft
Design
Experimentation
Marketing
Mentoring
Issue Date: 2013
Publisher: Emerald
Citation: Valentine L, Fillis I & Follett G (2013) An exploratory investigation into the role of a research and development programme on future craft practice, Arts Marketing: An International Journal, 3 (2), pp. 95-116.
Abstract: Purpose - The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach - Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings - Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications - The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications - There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value - This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
Type: Journal Article
URI: http://hdl.handle.net/1893/20035
DOI Link: http://dx.doi.org/10.1108/AM-11-2011-0033
Rights: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here https://dspace.stir.ac.uk/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Affiliation: University of Dundee
Marketing and Retail Division
University of Dundee

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