Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1881
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dc.contributor.authorBorland, Ronen_UK
dc.contributor.authorFong, Geoffrey Ten_UK
dc.contributor.authorYong, Hua-Hieen_UK
dc.contributor.authorCummings, K Michaelen_UK
dc.contributor.authorHammond, Daviden_UK
dc.contributor.authorKing, Billen_UK
dc.contributor.authorSiahpush, Mohammaden_UK
dc.contributor.authorMcNeill, Annen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorO'Connor, Richard Jen_UK
dc.contributor.authorElton-Marshall, Taraen_UK
dc.contributor.authorZanna, Mark Pen_UK
dc.date.accessioned2017-07-15T00:14:19Z-
dc.date.available2017-07-15T00:14:19Z-
dc.date.issued2008-08en_UK
dc.identifier.urihttp://hdl.handle.net/1893/1881-
dc.description.abstractAim: This paper reports findings of an evaluation that examined how beliefs of smokers in the United Kingdom (UK) were affected by the removal of light and mild brand descriptors which came into effect on September 30, 2003 for Member States of the European Union (EU). Participants: The data come from the first 4 waves (2002-2005) of the International Tobacco Control Policy Evaluation (ITC) 4 Country Survey, an annual cohort telephone survey of adult smokers in Canada, United States, United Kingdom, and Australia (15450 individual cases). Design: The UK ban on misleading descriptors occurred around the 2nd wave of data collection in the ITC survey, permitting us to compare beliefs about light cigarettes among adult smokers in the UK both before and after the ban, with beliefs in three other countries unaffected by the ban. Results: The findings reveal that high levels of misperceptions about light cigarettes existed among smokers in all four countries before and after the EU ban took effect. There was a substantial decline in reported beliefs about the benefits of Lights in the UK following the policy change and an associated public information campaign, but by 2006 (i.e., Wave 4), these beliefs rebounded slightly and the change in beliefs was no greater than in the United States, where there was no policy change. Conclusion: We cannot conclude that the policy which required removal of the misleading labels has been effective in changing beliefs about light cigarettes. What seems apparent is that efforts to correct decades of consumer misperceptions about light cigarettes will require more than simply removing brand descriptors.en_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationBorland R, Fong GT, Yong H, Cummings KM, Hammond D, King B, Siahpush M, McNeill A, Hastings G, O'Connor RJ, Elton-Marshall T & Zanna MP (2008) What happened to smokers' beliefs about light cigarettes when "light/mild" brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Survey. Tobacco Control, 17 (4), pp. 256-262. https://doi.org/10.1136/tc.2007.023812en_UK
dc.rightsPublished in Tobacco Control. Copyright: BMJ Publishing Group.; This article has been accepted for publication in TC following peer review. The definitive copyedited, typeset version, Tobacco Control, Volume 17, Issue 4, pp. 256 - 262, is available online at: http://tc.bmjjournals.com/en_UK
dc.subjectsmokingen_UK
dc.subjectUKen_UK
dc.subjectlight/mild beliefsen_UK
dc.subjectmisconceptionsen_UK
dc.subjectdescriptor banen_UK
dc.subjectmisleading termsen_UK
dc.subjectEuropean Unionen_UK
dc.subjectInternational Tobacco Controlen_UK
dc.subjectTobacco use Preventionen_UK
dc.subjectPublic healthen_UK
dc.subjectSmoking prevention & controlen_UK
dc.subjectSmoking Cessationen_UK
dc.titleWhat happened to smokers' beliefs about light cigarettes when "light/mild" brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Surveyen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1136/tc.2007.023812en_UK
dc.identifier.pmid18426868en_UK
dc.citation.jtitleTobacco Controlen_UK
dc.citation.issn1468-3318en_UK
dc.citation.issn0964-4563en_UK
dc.citation.volume17en_UK
dc.citation.issue4en_UK
dc.citation.spage256en_UK
dc.citation.epage262en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.citation.date21/04/2008en_UK
dc.contributor.affiliationCancer Council Victoriaen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
dc.contributor.affiliationCancer Council Victoriaen_UK
dc.contributor.affiliationRoswell Park Cancer Instituteen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
dc.contributor.affiliationCancer Council Victoriaen_UK
dc.contributor.affiliationUniversity of Nebraska Medical Centeren_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationRoswell Park Cancer Instituteen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
dc.identifier.isiWOS:000257885500015en_UK
dc.identifier.scopusid2-s2.0-49249137777en_UK
dc.identifier.wtid806925en_UK
dc.date.accepted2008-03-12en_UK
dcterms.dateAccepted2008-03-12en_UK
dc.date.filedepositdate2009-12-07en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorBorland, Ron|en_UK
local.rioxx.authorFong, Geoffrey T|en_UK
local.rioxx.authorYong, Hua-Hie|en_UK
local.rioxx.authorCummings, K Michael|en_UK
local.rioxx.authorHammond, David|en_UK
local.rioxx.authorKing, Bill|en_UK
local.rioxx.authorSiahpush, Mohammad|en_UK
local.rioxx.authorMcNeill, Ann|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorO'Connor, Richard J|en_UK
local.rioxx.authorElton-Marshall, Tara|en_UK
local.rioxx.authorZanna, Mark P|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2009-12-07en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2009-12-07|en_UK
local.rioxx.filenameSmokers' beliefs about light cigarettes.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0964-4563en_UK
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