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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Evaluation of the removal of point-of-sale tobacco displays in Ireland
Authors: McNeill, Ann
Lewis, Sarah
Quinn, Casey
Mulcahy, Maurice
Clancy, Luke
Hastings, Gerard
Edwards, Richard
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Issue Date: Mar-2011
Publisher: BMJ Publishing Group
Citation: McNeill A, Lewis S, Quinn C, Mulcahy M, Clancy L, Hastings G & Edwards R (2011) Evaluation of the removal of point-of-sale tobacco displays in Ireland, Tobacco Control, 20 (2), pp. 137-143.
Abstract: Aim: To evaluate the short-term impacts of removing point-of-sale tobacco displays in Ireland, implemented in July 2009. Methods: Retailer compliance was assessed using audit surveys in 2007, 2008 and 2009. Using a monthly survey of 1000 adults carried out since 2002, changes in smoking prevalence were assessed; attitudes were measured using extra questions added for a 10-month period before and after the law. Youth responses were assessed using a cohort of 180 13-15 year olds, interviewed in June and August 2009. Results: Immediately following implementation, compliance was 97%. Support for the law increased among adults after implementation (58% Apr-Jun vs 66% Jul-Dec, p<0.001). Recall of displays decreased significantly for adults (49% to 22%; p<0.001), more so among teenagers (81% to 22%; p<0.001). There were no significant short-term changes in prevalence among youths or adults. The proportion of youths believing more than a fifth of children their age smoked decreased from 62% to 46%, p<0.001). Post-legislation, 14% of adult smokers thought the law had made it easier to quit smoking and 38% of teenagers thought it would make it easier for children not to smoke. Conclusions: Compliance was very high and the law was well supported. Recall of displays dropped significantly among adults and teenagers post-legislation and there were encouraging signs that the law helped de-normalise smoking.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Nottingham
University of Nottingham
University of Nottingham
Health Service Executive (HSE) (Republic of Ireland)
Research Institute for a Tobacco Free Society, Ireland
Institute for Social Marketing
University of Otago

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