Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/18711
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Be aware of Drinkaware
Authors: McCambridge, Jim
Kipri, Kypros
Miller, Peter
Hawkins, Ben
Hastings, Gerard
Contact Email: gerard.hastings@stir.ac.uk
Keywords: Alcohol industry
corporate
policy
UK
Issue Date: Apr-2014
Publisher: Wiley-Blackwell
Citation: McCambridge J, Kipri K, Miller P, Hawkins B & Hastings G (2014) Be aware of Drinkaware, Addiction, 109 (4), pp. 519-524.
Abstract: In 2006, Drinkaware was established as a charity in the United Kingdom following a memorandum of understanding between the Portman Group and various UK government agencies. This debate piece briefly reviews the international literature on industry social aspects organizations, examines the nature of Drinkaware's activities and considers how the public health community should respond. Although the British addiction field and the wider public health community have distanced themselves from the Portman Group, they have not done so from Drinkaware, even though Drinkaware was devised by the Portman Group to serve industry interests. Both long-standing and more recent developments indicate very high levels of industry influence on British alcohol policy, and Drinkaware provides one mechanism of influence. We suggest that working with, and for, industry bodies such as Drinkaware helps disguise fundamental conflicts of interest and serves only to legitimize corporate efforts to promote partnership as a means of averting evidence-based alcohol policies. We invite vigorous debate on these internationally significant issues and propose that similar industry bodies should be carefully studied in other countries.
Type: Journal Article
URI: http://hdl.handle.net/1893/18711
DOI Link: http://dx.doi.org/10.1111/add.12356
Rights: ©2013 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of The Society for the Study of Addiction This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
Affiliation: London School of Hygiene and Tropical Medicine
The University of Newcastle Australia
Deakin University
London School of Hygiene and Tropical Medicine
Institute for Social Marketing

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