Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1856
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Variations in fresh fruit and vegetable quality by store type, urban–rural setting and neighbourhood deprivation in Scotland
Authors: Cummins, Steven
Smith, Dianna M
Taylor, Mathew
Dawson, John
Marshall, David
Sparks, Leigh
Anderson, Annie S
Contact Email: john.dawson@stir.ac.uk
Keywords: Fruit and vegetable quality
Neighbourhood deprivation
Scotland
Issue Date: Nov-2009
Publisher: Cambridge University Press
Citation: Cummins S, Smith DM, Taylor M, Dawson J, Marshall D, Sparks L & Anderson AS (2009) Variations in fresh fruit and vegetable quality by store type, urban–rural setting and neighbourhood deprivation in Scotland, Public Health Nutrition, 12 (11), pp. 2044-2050.
Abstract: Objective Neighbourhood differences in access to fresh fruit and vegetables may explain social inequalities in diet. Investigations have focused on variations in cost and availability as barriers to the purchase and consumption of fresh produce; investigations of quality have been neglected. Here we investigate whether produce quality systematically varies by food store type, rural–urban location and neighbourhood deprivation in a selection of communities across Scotland. Design Cross-sectional survey of twelve fresh fruit and vegetable items in 288 food stores in ten communities across Scotland. Communities were selected to reflect a range of urban–rural settings and a food retail census was conducted in each location. The quality of twelve fruit and vegetable items within each food store was evaluated. Data from the Scottish Executive were used to characterise each small area by deprivation and urban–rural classification. Setting Scotland. Results Quality of fruit and vegetables within the surveyed stores was high. Medium-sized stores, stores in small town and rural areas, and stores in more affluent areas tended to have the highest-quality fresh fruit and vegetables. Stores where food is secondary, stores in urban settings and stores in more deprived areas tended have the lowest-quality fresh produce. Although differences in quality were not always statistically significant, patterns were consistent for the majority of fruit and vegetable items. Conclusions The study provides evidence that variations in food quality may plausibly be a micro-environmental mediating variable in food purchase and consumption and help partially explain neighbourhood differences in food consumption patterns.
Type: Journal Article
URI: http://hdl.handle.net/1893/1856
DOI Link: http://dx.doi.org/10.1017/s1368980009004984
Rights: Published in Public Health Nutrition. Copyright: Cambridge University Press.; Public Health Nutrition, Volume 12, Issue 11, November 2009, pp. 2044 - 2050, published by Cambridge University Press. Copyright © The Authors 2009.; http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=6324352
Affiliation: Queen Mary, University of London
Queen Mary, University of London
University of Edinburgh
Marketing and Retail Division
University of Edinburgh
Marketing and Retail Division
University of Dundee

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