Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1834
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dc.contributor.authorAnderson, Peteren_UK
dc.contributor.authorde Bruijn, Avalonen_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorGordon, Rossen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.date.accessioned2017-09-20T23:37:34Z-
dc.date.available2017-09-20T23:37:34Z-
dc.date.issued2009-05en_UK
dc.identifier.urihttp://hdl.handle.net/1893/1834-
dc.description.abstractAims: To assess the impact of alcohol advertising and media exposure on future adolescent alcohol use. Methods: We searched MEDLINE, the Cochrane Library, Sociological Abstracts, and PsycLIT, from 1990 to September 2008, supplemented with searches of Google scholar, hand searches of key journals and reference lists of identified papers and key publications for more recent publications.We selected longitudinal studies that assessed individuals’ exposure to commercial communications and media and alcohol drinking behaviour at baseline, and assessed alcohol drinking behaviour at follow-up. Participants were adolescents aged 18 years or younger or below the legal drinking age of the country of origin of the study, whichever was the higher. Results: Thirteen longitudinal studies that followed up a total of over 38,000 young people met inclusion criteria. The studies measured exposure to advertising and promotion in a variety of ways, including estimates of the volume of media and advertising exposure, ownership of branded merchandise, recall and receptivity, and one study on expenditure on advertisements. Follow-up ranged from 8 to 96 months. One study reported outcomes at multiple time-points, 3, 5, and 8 years. Seven studies provided data on initiation of alcohol use amongst non-drinkers, three studies on maintenance and frequency of drinking amongst baseline drinkers, and seven studies on alcohol use of the total sample of non-drinkers and drinkers at baseline. Twelve of the thirteen studies concluded an impact of exposure on subsequent alcohol use, including initiation of drinking and heavier drinking amongst existing drinkers, with a dose response relationship in all studies that reported such exposure and analysis. There was variation in the strength of association, and the degree to which potential confounders were controlled for. The thirteenth study, which tested the impact of outdoor advertising placed near schools failed to detect an impact on alcohol use, but found an impact on intentions to use. Conclusions: Longitudinal studies consistently suggest that exposure to media and commercial communications on alcohol is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst baseline drinkers. Based on the strength of this association, the consistency of findings across numerous observational studies, temporality of exposure and drinking behaviours observed, dose-response relationships, as well as the theoretical plausibility regarding the impact of media exposure and commercial communications, we conclude that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.en_UK
dc.language.isoenen_UK
dc.publisherOxford University Press (OUP) / Medical Council on Alcoholen_UK
dc.relationAnderson P, de Bruijn A, Angus K, Gordon R & Hastings G (2009) Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A systematic review of longitudinal studies. Alcohol and Alcoholism, 44 (3), pp. 229-243. https://doi.org/10.1093/alcalc/agn115en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectalcoholen_UK
dc.subjectadvertisingen_UK
dc.subjectadolescenten_UK
dc.subjectmedia exposureen_UK
dc.subjectsystematic reviewen_UK
dc.subjectlongitudinalen_UK
dc.subjectAdvertising Alcoholic beveragesen_UK
dc.subjectYouth Alcohol useen_UK
dc.titleImpact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A systematic review of longitudinal studiesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2079-06-01en_UK
dc.rights.embargoreason[Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol use.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1093/alcalc/agn115en_UK
dc.identifier.pmid19144976en_UK
dc.citation.jtitleAlcohol and Alcoholismen_UK
dc.citation.issn1464-3502en_UK
dc.citation.issn0735-0414en_UK
dc.citation.volume44en_UK
dc.citation.issue3en_UK
dc.citation.spage229en_UK
dc.citation.epage243en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.contributor.affiliationUniversity of Maastrichten_UK
dc.contributor.affiliationNational Foundation for Alcohol Preventionen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000265521900004en_UK
dc.identifier.scopusid2-s2.0-65549152354en_UK
dc.identifier.wtid806221en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.date.accepted2008-12-17en_UK
dcterms.dateAccepted2008-12-17en_UK
dc.date.filedepositdate2009-11-27en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorAnderson, Peter|en_UK
local.rioxx.authorde Bruijn, Avalon|en_UK
local.rioxx.authorAngus, Kathryn|0000-0002-5351-4422en_UK
local.rioxx.authorGordon, Ross|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2079-06-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameImpact of Alcohol Advertising and Media Exposure on Adolescent Alcohol use.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0735-0414en_UK
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