Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/18257
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy
Authors: Stead, Martine
Angus, Kathryn
MacDonald, Laura
Bauld, Linda
Contact Email: martine.stead@stir.ac.uk
Keywords: alcohol
marketing
industry
glassware
policy
content analysis
Issue Date: May-2014
Publisher: Oxford University Press
Citation: Stead M, Angus K, MacDonald L & Bauld L (2014) Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy, Alcohol and Alcoholism, 49 (3), pp. 317-320.
Abstract: Aims: To examine how glassware functions as a marketing tool. Methods: Content analysis of trade journals. Results: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. Conclusion: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.
Type: Journal Article
URI: http://hdl.handle.net/1893/18257
URL: http://alcalc.oxfordjournals.org/content/early/2014/01/08/alcalc.agt178
DOI Link: http://dx.doi.org/10.1093/alcalc/agt178
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing

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