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http://hdl.handle.net/1893/18257| Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy |
| Author(s): | Stead, Martine Angus, Kathryn MacDonald, Laura Bauld, Linda |
| Contact Email: | martine.stead@stir.ac.uk |
| Keywords: | alcohol marketing industry glassware policy content analysis |
| Issue Date: | May-2014 |
| Date Deposited: | 13-Jan-2014 |
| Citation: | Stead M, Angus K, MacDonald L & Bauld L (2014) Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy. Alcohol and Alcoholism, 49 (3), pp. 317-320. http://alcalc.oxfordjournals.org/content/early/2014/01/08/alcalc.agt178; https://doi.org/10.1093/alcalc/agt178 |
| Abstract: | Aims: To examine how glassware functions as a marketing tool. Methods: Content analysis of trade journals. Results: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. Conclusion: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking. |
| URL: | http://alcalc.oxfordjournals.org/content/early/2014/01/08/alcalc.agt178 |
| DOI Link: | 10.1093/alcalc/agt178 |
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| Licence URL(s): | http://www.rioxx.net/licenses/under-embargo-all-rights-reserved |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Stead et al Alcohol Alcoholism 2014.pdf | Fulltext - Published Version | 103.67 kB | Adobe PDF | Under Embargo until 2999-12-10 Request a copy |
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